How American Adults Prefer to Buy Online

With Halloween quickly approaching, we wanted to learn a bit more about how Americans buy candy and costumes so that we could help our clients better understand how to expect users to behave as they shopped for Halloween. Blue Fountain Media commissioned an online study conducted by Harris Poll, from September 18-22 among 2,016 adults ages 18 and older (of whom 1,313, 69 percent, shop for Halloween). Our findings are extremely interesting, particularly when it comes to the benefits of online Halloween shopping and how people prefer to receive Halloween-related advertising.

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